THE PROJECT
An identity in motion.
The mark brings together an abstract cursive r, a capital R and a stylised hiker. A red circular head, curved body and vertical walking rod give the symbol a human sense of movement.
- CLIENT
- RIN-RE
- DISCIPLINE
- Visual identity
- STUDIO
- XAI Studios
01 / Identity concept
A letterform with a traveller inside.
The explored mark combines a cursive lower-case r and a capital R with a small hiker motif. A red circular head and walking rod turn the abstract letterform into a sign of movement. Billboard and app treatments were discussed as applications; their final artwork needs verification before this case study goes live.
NEXT PROJECT
Numenhaus
