
THE PROJECT
Room for deeper conversation.
Closer Than We Know is a question-and-answer card game designed around Foundation, Reflection and Vulnerability. The supplied content outline contains 120 cards, including six Light Cards. The design work brings together the visual identity, card system and packaging.
- CLIENT
- Closer Than We Know
- DISCIPLINE
- Brand identity & packaging
- STUDIO
- XAI Studios
01 / The product
An identity designed for a tangible experience.
The short product film places the card-game identity and packaging in motion. The printed cards and box are documented separately in the product photographs above; this film is a presentation of that system, not a claim about distribution or sales.
02 / The product
Questions designed to open conversation.
Closer Than We Know is a faith-based conversation deck organised around Foundation, Reflection and Vulnerability. The supplied content plan contains 120 cards, including six Light Cards. The identity needed to support that progression without competing with the questions themselves.

03 / Card and packaging system
From the prompt to the object in hand.
The printed deck pairs spacious question typography with a repeating graphic back. Its black outer box carries the layered Closer Than We Know lettering. These photographs show the physical cards and packaging; the film elsewhere on this page presents the work in motion.





Growth, Kay & You